Blizzard Announces Sweet ‘Hearthstone: Knights of the Frozen Throne’ Treats at SDCC 2017

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The Lich King's Ice Cream Citadel Logo (Blizzard Entertainment)Blizzard Entertainment has revealed a special treat in conjunction with the upcoming Hearthstone expansion Knights of the Frozen Throne for this week’s San Diego Comic-Con. How can you pass up on learning about the hit game’s new expansion while scoring free ice cream?

From Blizzard:

Amidst the sweltering San Diego heat, mortals and the undead alike scream . . . for free ice cream. Blizzard Entertainment today announced the grand opening of Ice Cream
Citadel, a pop-up ice cream shop that celebrates Knights of the Frozen Throne™, the upcoming expansion to Hearthstone®, Blizzard’s smash-hit digital card game. No San Diego Comic-Con® badge is required, so all are invited to stop by for a free Frozen Cone as well as a photo op with the Lich King, Lord of the Scourge and ultimate purveyor of death and icy treats.

Located in the PetCo parking lot just a short walk from the San Diego Convention Center, Ice Cream Citadel will provide visitors with free ice cream in two flavors: “Villain-illa” and “Scourgeberry Sorbet.” In partnership with Yelp, Blizzard has also created a Yelp business page for the pop-up, titled “The Lich King’s Ice Cream Citadel,” where users can rate, review, and post photos of their experience. Starting July 18th, those brave enough to call the business (1-855-LCH-KING) will be greeted by the Lich King’s chilling voice.

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