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Classic Dungeons & Dragons at Dungeon Masters Guild
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Help in getting the word out about your company and releases is provided in many forms here on The Gaming Gang. Advertising is available on our main page as well as inner post pages. It’s important to understand at TGG we never solicit donations from any of our visitors so advertising revenue is used to operate the website and provide us with the opportunity to cover the industry to the best of our abilities. You’ll never read or hear about “pledge drives” or PayPal donation pages in order for us to continue to maintain or improve TGG. This is why generating revenue based on targeted advertising is critical. These funds first and foremost are reinvested into the website to further its promotion and growth. Any leftover revenue is used for future game day and convention attendance; thus providing more opportunities for game and game publisher coverage. In other words, our ad revenues allow us to come out and meet with gamers and the companies that make their favorite games! A true win/win situation!

We understand that gaming companies have many options at their disposal when it comes to advertising current and upcoming releases. We also understand that everyone is looking for the most bang for their buck. That is why we do not include Google Adsense, pay per click or pay per impression advertising anywhere on our website; you are looking for a specific audience and we would never look to “water down” your message by including anything that is not directly targeted to the hobby public. With that in mind, we also do not place our advertisers’ campaigns into a “hodge podge” rotation where they intermix with other advertisers – your ad space is dedicated to your company and your company alone! We will include multiple gaming titles (from your company) into a rotation, as described below, at your request.

We strive to do more than simply post your ad and provide each company with a custom tailored campaign strategy based upon their needs!

Ad block sizes, locations, and monthly rates for Q1 and Q2 of 2011 are as follows:

728×90 [Sitewide Top Banner] $125.00 US

468×60 [Sitewide Banner Header Ad] $105.00 US

300×250 [Mainpage Sidebar Ad Top Right] $85.00 US

300×250 [Mainpage Sidebar Middle Ad Left] $70.00 US

300×250 [Mainpage Sidebar Bottom Right] $60.00 US

300×250 or 160×600 Tower [Inner Post Page Top Ad] $75.00 US

300×250 or 160×600 Tower [Inner Post Page Bottom Ad] $60.00 US

468×60 [Inner Post Page, Between Post and Comments Ad] $50.00 US

Two week ad space can be purchased on a one time trial basis at 60% of the monthly rate.

Up to two companies can also be included as sponsors on each of TGG’s biweekly podcasts for a flat fee of $30 US.

To provide even more value for your marketing dollars you may submit up to three products to be featured in your ad block on a rotating page refresh basis – additional ads may be added to the rotation for a nominal fee. We’ll even allow you to change your current ad campaign twice per month (or once if a two week trial period) at no additional cost.

Please keep in mind that advertisers do not have any editorial control over content posted here on TGG nor do they receive preferential treatment as far as reviews or sneak previews are concerned; we will strive to provide honest and accurate views regarding every game release we cover.

If you have any questions regarding advertising on TGG, please contact Jeff and don’t forget to ask about multiple month discounting!

2 Comments

  1. Are those rates per month, per quarter, or what?

    And are you able to share traffic stats?

    Reply
  2. These are the monthly rates and I can certainly share both raw and Google numbers for prospective advertisers.

    Reply

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