Victory Point Games to Begin Boxing Their Games

Victory Point Games has announced that they are exploring their options to begin boxing their games. As the company grows and they look to begin offering their games through traditional retail outlets, the retailers don’t want to sell games in baggies. They want boxes.

This is great news for those of us who prefer the typical game boxes, and it is a great indication that “The Little Game Company”  is growing and will give them greater access to the mainstream gamers who have never tried any of the great games that VPG publishes, simply because they come in a bag rather than a box. Unfortunately I’m sure that it will also mean some price jumps to cover the cost.  Most of us are used to paying those costs already with all the other games we buy, so I don’t see it as that big of a deal.

The VPG website says:

It is very humbling to have to eat your words, and as VPG’s Alan Emrich sat at the conference table recently and announced another sweeping change for The Little Game Company, he made it clear that times had changed, and that he must change with them. After long proclaiming that Victory Point Games was not interested in manufacturing boxed games, changing circumstances have greatly altered conditions for remaining a polybag packaging-only game company. What you need to know is that VPG is now exploring publishing its games in boxes.

Because The Little Game Company has expanded its production facilities, we need to more fully utilize all of this new manufacturing capacity that we’re paying for and, in turn, sell more games to cover those new expenses. This should surprise no one – that’s just business 101. So, VPG has started taking in work from other publishers; we’re now manufacturing components for them (see later in this article for the news about Ars Victory), which is great. However, we need to get more of our games “out there,” too. We’ve planned to do this by selling them (at last) through the traditional wholesale / retail distribution network and into game stores and e-tailer sites. However, as we approach that day, we are learning from these stores that they are really only interested in games in boxes and eschew those in polybags (for reasons of ease of display, customer desire, damaged copies, etc.). That’s a big reality check for us to face, and now we are unavoidably confronted with exploring this path – one that Alan has long hoped we would never come to, boxing our games.

You can read the rest of the article here

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Elliott Miller

Elliott is well versed in all tabletop gaming subjects and brings his expertise mostly to bear on strategy, family, and Euro-style gaming.

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