It was just two short years ago when Elliott and I had the discussion of possibly launching a website devoted to the world of table top gaming. I can’t say we had any great sense of dissatisfaction with any particular websites or podcasts that were on the scene at the time but we both agreed it was quite possible the two of us might bring something a little different to gamers of all stripes by drawing upon two things: our thirty plus year friendship as well as decades of playing games both together and with our own gaming groups. Seeing I live in the Phoenix valley and Elliott is in the suburbs outside Chicago, I also thought a website would be a nice way for us to stay in touch on a much more regular basis than just talking every week or so.
If you had told me at that point just a couple years later we’d be where we are today I’d probably have thought you were kidding. Because we strive to be as transparent as we can I thought I’d share some thoughts about where The Gaming Gang has been and what we look to accomplish in the future. Plus talk a bit about how we go about things as I know we’re not always some people’s cup of tea.
As I write we currently have over 2100 posts, 260+ reviews, 153 audio programs, and more than 140 videos of all kinds. One thing I think folks fail to realize is although we’re had some assistance from time to time – most recently from my pal Tony Manchen and my brother Greg – over 95% of everything visitors run across here on TGG has Elliott’s or my fingerprints all over it. Sure, almost all the video to this point has been previews or movie trailers so it’s not as if we had a whole lot to do with those but the rest is really the work of a two man team. It would be one thing if we only posted game news, or reviews, or recorded a podcast, or interviewed people, or shot video (as we’ve begun to dip our toes in that direction) but we pretty much do it all. There are plenty of websites with hell of a lot bigger staffs than we have who focus on only one of the aforementioned avenues.
I don’t mention this in an “oh woe are we” sort of manner but to simply point out there’s a lot of work involved in running the site and doing our best to provide people with what we hope is an entertaining look at the world of table top gaming, while also including things we find to be of interest to a cross over audience. If we don’t have content onsite within the blink of an eye it isn’t because we don’t want to get it up but due to the fact we only have so many hours a day we can devote to TGG. I’m not complaining though as I have a lot of fun and I honestly think the work we put in is well worth it.
So what do I think the future hold for The Gaming Gang? Let’s quickly tick off a few items…
The Podcast
As we’ve mentioned on recent shows we are still aiming to record a couple of podcasts every month. I changed careers a couple months back so about half of each month finds me on the road. You might think that would make staying on top of the website difficult but I did pick up a netbook a couple weeks back – a laptop is out because I simply don’t have the room or weight allowance to bring one along – so even when I’m crisscrossing the country I’ll still be able to post on a nightly basis. As far as the program, we more than likely won’t be able to stay on a biweekly schedule but rest assured you’ll still hear as much, if not more, news and reviews as you have in the past.
On a side note, it seems as if every couple of months or so our iTunes feed gets broken for some strange reason or another. This leads to having to rebuild the feed from the ground up. Once again I recently noticed our feed wasn’t updating on iTunes (although it was fine on other aggregators) and wasn’t displaying all our shows. As of today that’s been repaired so iTunes is now up to date.
Video
We did start to delve into video a bit at this year’s Gen Con and they’re starting to make their way to the site. Since Elliott and I really have minimal experience with shooting and editing video it’s a learning process to say the least. For the most part we only were able to shoot vids for a single day at the con and I certainly apologize to any company who feels they got shorted because we recorded audio rather than filming our interviews. As we shot my interview with Dominic McDowell-Thomas of Cubicle 7, and thoroughly enjoyed our chat, it just wasn’t the same without Elliott in front of the camera and microphone. That’s why we only shot vids on the Saturday of the show as Greg came down and handled camera duties.
I can’t say you’ll see loads of video from us as quite a lot of time has to be devoted to the post production but don’t be surprised if we produce two or three videos on a monthly basis. I wouldn’t mind getting some video reviews put together but they certainly won’t replace our written or podcast reviews. Only time will tell.
Interviews
As of this morning we have sixty five interviews we’ve conducted and still have a good dozen or so that will be posting in the next few days. I personally dig talking to people in the industry so you can look forward to the same amount (or more) discussions with game designers and folks involved with getting your favorite games to your table. Maybe our interview styles aren’t everyone’s bag but we’re just regular guys and I believe in having a conversation and seeing where it goes as opposed to sticking to a question/answer format.
By all means if there’s a personality in the industry you’d like us to talk to let us know and we’ll do our best to set it up.
Our Focus
Lots of people have no doubt noticed we began to post info about more than just table top gaming a few months back and we’ll look to continue that trend. This doesn’t mean our main focus will ever be anything other than gaming as that’s our bread and butter. Yet there are a lot of things that we find interesting and we’re hearing from visitors that they’re just like us and dig a lot of these same things. We’re going to continue posting off genre news and stories as you’d be surprised how many people have discovered the site because of something other than gaming we wrote about and never knew how wide ranging the world of table top gaming really is or possibly didn’t even realize our sort of gaming existed.
What the Future Holds
I suppose no “state of the union” would be complete without mentioning what the future holds. I can emphatically say if you like what we’ve been doing, stick around because there won’t be any major changes in how we approach The Gaming Gang. I know there’s always room for improvement and we’re always looking for ways to make the site even better. That said I don’t foresee radically changing what’s brought us success to this point.
If you like us you can help too. Tell your friends about the site or share links to something you may have found interesting on your favorite social networking site. Like our Facebook page, follow us on Twitter, or subscribe and write a review on iTunes. Little things like this go a long way and it’s not as if we’re hitting our visitors up for money. Comment from time to time on a post if you agree or disagree. Sure, we may not come across as promoting a lot of discussion but nothing could be further from the truth. Of course, we’re not into the trolling sort of comments or something that’s sole purpose is to wind people up but friendly debate is always a good thing. If there’s a thought or idea you’d like to share with us, but not the public at large, just send Elliott or I an email.
Finally, although we did launch the site in August of 2010, we still consider September to be the site’s “birthday” seeing TGG wasn’t introduced to the public until then. We’re going to look into putting together another big b-day contest so you’ll want to stay tuned. Speaking of staying tuned, I just want to say thanks to everyone who’s made The Gaming Gang one of their daily stops on the web. We promise we’ll keep working hard to be the destination website we know we can be!
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Hey Jeff A big congrats on a great two years and heres to many more. just was thinking about the old “gang” I saw Axis and Allies at the store and thought of all the afternoons that turned into late nights playing. Now when I get the chance i can introduce it to the kiddos. just cant replace the classics.
ED
So far so good. We really are amazed at where we are right now as we would never have thought the site would have reached the level of popularity it has. We really have to thank the many companies who really “get” what we do and especially the people who stop by to visit. Without our audience it wouldn’t really matter if we were doing this or not.
As far as the good old days, I still remember the days and night of A House Divided, Epic 40k, Silent Death, Fire & Fury and so many others in the upstairs apartment above your parent’s house. Of course we always seemed to have a VHS of MST3K going a lot of the time too!
What about the daily news podcast? I haven’t seen that for a while. Is it going to start up again?
Also, what about funding? I know you were opposed to using Kickstarter last year, but it seems many podcasts are heading that way. With the amount of work you put into the show, have you changed your mind in that regard?
What was the best new game you saw at GenCon?
Sorry for the questions all over the place…
Ok Chunky… I’ll tackle these in somewhat reverse order:
Best new game? Hmmm… As far as RPGs I have to say the English translation of Shadows of Esteren really looks impressive and the Iron Kingdoms RPG has a solid setting to work with although I didn’t have a chance to get too close a look. Cubicle 7 had the new 11th Doctor edition of their role playing game make its first appearance in the States too.
Card games? Android Netrunner flew off the shelves at FFG and I saw loads of people with copies of that and Smash Up on Thursday morning. Honestly, there were quite a lot of other companies with new titles but with only four days to work with (three in my case because I actually took an unsanctioned break in the middle of one of my trips – shhhhh – and had to leave Saturday night) there’s only so much you can cover; I wish we had a week to see all Gen Con has to offer and have a chance to talk with everyone we wanted to get in front of a mic. Legendary from Upper Deck could turn out to be a nice little deck builder, especially with the Marvel license, but we only demoed the game and what we played with is far from the finished product. A few tweaks here and there and Upper Deck may surprise us. Rather Dashing Games has some interesting looking family friendly fare in the card game genre too. And let’s not forget Smash Up as we’ll have a review of that and the Doctor Who card game on our next show. Oh, and Mage Wars was finally available!
Board games had some nice premieres as well as Level 7 [Escape] caught Elliott’s interest – horror you know – but we didn’t get much more than a cursory look at that. I’ll say that was probably the hottest board game at the show from what I could tell.
Lots of minis too and the X-Wing game looks mighty fine, if a bit over priced for the minis, and we saw the next wave which include Slave One and the Millennium Falcon. Privateer had a lot of new minis too including their Colossal and Gargantuan lines and they are, well, gargantually colossal.
I know I’m forgetting loads of games that just aren’t on the top of my head. I don’t know if I can narrow it down to one game which looked the most impressive so I’ll just say the titles above really caught our eyes. I’m sure Elliott can add loads more that I’m forgetting at the moment.
As for the daily news show, I had fun doing it and I know Elliott got a kick out of it but the truth is it was a lot of work. Elliott even talked about how just tackling a fifteen or twenty minute Monday show was draining. The funny thing is it wasn’t the actual recording and editing of the shows as I could normally get that done in around an hour or so. The problem was having enough content to fill those fifteen or twenty minutes five times a week. Some companies can’t even update their own websites let alone give us the heads up when they have a new game in development or getting ready for release. We ask companies to add either Elliott or I (or both) to their press email list and I can’t tell you how many times we’ve been told they don’t have one and that we should just check them out on Facebook or visit their website.
It’s funny but even some of the biggest names in the industry don’t send out media blasts. You’d think they’d want to get the info out to the public.
I can’t say we won’t see some form of a daily show return at some point in the future but it certainly isn’t on our list of things to do in the remainder of 2012. If something like that did come about it would more than likely be along the lines of a show focused on gaming but with more crossover stories as well. Yet it isn’t a high priority as I mentioned in the OP this really is a two man operation and there are only so many hours in the day we can devote to the site. Plus, and this is something I’ll go into a little more detail about at the end, practically no one gave us any feedback. I think I received all of one or two emails from people who were listening. Obviously, we saw the numbers and knew people were listening but we just didn’t really hear from people outside of what they thought we were doing wrong…
Ok… Funding. This was a topic I bounced around including in the “state of the union” which, by the way, I only went with that title simply because it was the first thing to pop into my head and not to imply we’re some huge deal that we have to give a yearly briefing of where we are. Plus I thought it would be nice to share some thoughts with people who stop by all the time because we really try to be as transparent as possible. The way I look at it, and I’ve touched on it a little on the show from time to time, is we didn’t launch The Gaming Gang because we thought we’d make money. In the internet world, for every one person making a living through their website there are tens of thousands more who only sink money into a site to keep it alive – even if they’re only paying a few bucks for hosting alone.
Anyone who takes to the web with the goal of getting rich, or even paying their monthly bills, must be out of their mind. When you consider our main focus is a rather niche hobby then the prospects of turning a profit become even lower. Of course there are exceptions to every rule and I’m sure there’s a site or two making some dough from covering the industry, or having their visitors cover the industry for them, but mainly the people who are doing the sorts of things we do are in it because they love gaming.
As for going the Kickstarter route or any other avenue of soliciting funds from our audience? I’m not interested. My opinion of Kickstarter has turned a bit over the last year and I see it in a more positive than negative light but I surely wouldn’t use it to ask folks to pay for the upkeep of TGG. Nor would I ask for anyone to kick in to finance our travels to cover conventions or but upgraded equipment or any such thing; to me that’s just wrong. I’m not here to talk about how any other website, podcaster, or video provider goes about their business; that’s their business and not mine and I think by now visitors understand I don’t pay much attention to what other people are doing. We’re not in a competition and we have no plans for global domination.
I use the same model for how we go about keeping the site alive as any television or radio station would: We will sink or swim based on our advertisers. You own a TV and you own a radio so you’ve made the necessary investments to be entertained. Granted, you have the option to subscribe to cable or satellite TV and radio but no one forces you to subscribe. You might be inundated for ads asking you to subscribe but no one is going to twist your arm. I look at operating TGG the same way although we don’t have any sort of donation page and the only thing even asking for support is offering something in return.
Sure I could plaster the site with Google ads, which I could tweak to insure being fairly relevant to our content, and earn a few cents for every thousand visitors and possibly make two or three hundred bucks a month but it’s not something that interests me either. I prefer to personally work with our advertisers as opposed to simply letting some algorithm determine what people see on a website we take great pride in. We already get emails from people telling us we have too many ads already when the reality is we only have three spots running at any one time.
In the end the most surefire way to keep things humming around is more visitors. That way when we send prospective advertisers to third party websites and they compare our traffic to websites they’ve assumed garner more traffic (which don’t) and they’ll be more apt to get their message in front of our audience – as long as it’s something we’re willing to have appear that is… Or, in other words, it’s all about the Neilsons.
I’m not asking for everyone to line up so they can pat us on our backs as I understand we’re an acquired taste and we’re not looking to be all things to all people. Our gameplan was, and still is, to provide our take on the gaming scene as well as other things that peak our interest and if visitors like what we do we’re extremely happy and the numbers we see day in and day out make us very happy. We’re very proud of what we’ve been able to do in a relatively short time. Yet we mainly hear from people when they don’t like what we’ve said or done – usually through email – or feel we should change our approach to satisfy that one person. I know we live in an age where the majority mind set is “I exist so I deserve” or every individual walks around as if they’re the cure for cancer but we’re old school. When I receive an email or read a comment effectively telling me we “need” to do something, the first thought which pops in my mind is “F&%@ you… Go start your own website if you feel that strongly,” or if someone says we “need” to change something otherwise that specific visitor won’t come back my reaction is, “Don’t let the door hit you in the ass on the way out…”
We really are some of the nicest guys you’ll run across; Elliott especially, as he’s the finest person I’ve ever known as he would have to in order to put up with my schtick for over thirty years… And I’m all for creating a dialogue and agreeing to disagree, so if we mess up a rule in a review or have a differing opinion than yours on a certain game or topic by all means comment and we’ll be more than happy to discuss. Yet we’re not a forum and there are plenty of other places for people to be hyper-critical, negative, or to wind someone up just for the sake of being an irritating gnat; this isn’t one of those sites. Our skin is rather think but our tolerance of BS is rather low.
To paraphrase Ghandi, don’t come walking through our minds with your dirty feet.
Finally, and I’ll touch on this a little more than I did in the OP, spread the word about The Gaming Gang. Tell your friends and anyone else you know who likes the sort of things we cover. I’ll be very up front and say it’s a bit disheartening to have a website which thousands of people visit each day and look on Facebook to see we have somewhere around 240-something “likes.” Or to produce over 150 audio shows, and see them downloaded thousands of times, while having only 22 reviews on iTunes. Or rarely get a mention anywhere else online.
In the end though we’re still going to keep our noses to the grindstone, do our best to provide honest and reliable info, and have fun while doing so. As long as people like yourself keep coming back to TGG we’ll keep providing what we hope will be something interesting to see, read, or hear.
And I’m sure I have gone into WAY more detail than Chunky Soup, or anyone else for that matter, needed (or wanted) but I just thought to follow up on what was asked even if it was long winded.
Thanks for a great site and a great podcast. Just the daily news updates alone is a good reason for gamers to visit each morning — the addition of all of the top-notch primary content makes the site a ‘must visit.’ You are in my top 5 gaming bookmarks. Thanks for the diversity in types of games/game systems.It’s nice to have a site RPG, wargame, and euro info on the same site.
Thanks Jimp! We really enjoy all sorts of gaming so we try not to strictly focus on one aspect or genre. Obviously, we each have our favorite types of games but always keep an open mind!