Ashley Eckstein Launches the “Year of the Fangirl” Campaign for 2013

Feb 25, 2013

Ashley Eckstein probably needs no introduction to fans of Star Wars: The Clone Wars but if you don’t follow the show, the actress is thoroughly enmeshed in the world of fandom. Eckstein’s website, Her Universe, promotes women’s fashion aimed at those who love geek culture. Now Her Universe is launching the Year of the Fangirl for 2013.

From Her Universe:

Ashley Eckstein, the voice of Ahsoka Tano on the television series, Star Wars: The Clone Wars, and founder of Her Universe, the groundbreaking sci-fi apparel line for fangirls, announced today a very special year-long campaign to highlight and recognize one of the fastest growing and important segments of the sci-fi/fantasy/pop culture audience…women. Geek Girls, as they sometimes are affectionately known, can be found in every walk of life and beginning today, HerUniverse.com will shine the spotlight on a different fangirl every day showing their diversity, dreams and interests. Featured fangirls will be selected from submissions by way of fans and a team of 5 fangirl contributors, personally picked by Eckstein, who will be searching across the U.S. and the world for individual stories of every day female fans.

“From day one, it’s been very important to me to make Her Universe a positive and supportive community for fangirls,” said Ashley Eckstein. “I’ve traveled the nation over the past 2 ½ years with Her Universe and I have been inspired by so many amazing women. There are several great outlets that highlight fangirl celebrities and pop culture news but I wanted to create a place where we will share the stories of everyday women who are proudly letting their geek flag fly! If she considers herself a fangirl, we want to hear her story!”

Eckstein is encouraging fans to submit their choice for a “fangirl of the day” on the Her Universe website. Fangirls of any age can be nominated and profiled; however, fangirls under the age of 13 must be nominated by their parent or guardian. Starting today, the fangirl form can be found on the Her Universe website (www.heruniverse.com) with questions to be filled out about the female fan to be profiled. Once completed, individuals can submit the form on the site, and attach a photo (optional). Each day, Eckstein and the fangirl volunteers, will spotlight a “fangirl of the day” on the Her Universe website and its social media platforms.

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Jeff McAleer

Founder/Editor-in-chief of The Gaming Gang website and host of The Gaming Gang Dispatch and other TGG media, Jeff tackles any and all sorts of games but has a special fondness for strategy, conflict sims, and roleplaying games. Plus, he's certainly never at a loss for an opinion...