Here’s the announcement:
Funko, Inc. (“Funko,” or the “Company”) (Nasdaq: FNKO) the leading pop culture lifestyle brand, today announced the official online launch of Pop! Yourself, a new iteration of the company’s beloved and iconic Pops! line. Taking Pops! to a whole new level, Pop! Yourself provides fans with the opportunity to create a one-of-a-kind Pop!pleganger of themselves, friends, loved ones and co-workers and is now available on Funko.com for $30.
Pop! Yourself has been the #1 in-store offering sold at Funko’s two brick and mortar retail locations in Everett, WA and Hollywood, CA, generating more than 20% of each store’s overall sales since the program launched in 2021. Entertainment, sports and music collaborations are expected in 2024 to deliver more personal customization options.
“Launching on our Funko e-commerce site is the next logical step in bringing Pop! Yourself to our legions of fans and customers,” said Dave Bere, vice president of Pop! Yourself. “We’re celebrating our fans by putting them at the focal point of their own stories, preserving graduations, birthdays, baby reveals and more with a touch of Pop! magic!”
In conjunction with this announcement, the company also launched a new Fan Rewards program, offering members benefits such as fan experiences, discounts, sweepstakes and exclusive Funko merchandise. The program will continue to evolve, offering members a plethora of ways to earn points for benefits by interacting with content, connecting on socials, and being part of the collecting community.
