The announcement:
Upper Deck and Pressman Film, led by veteran producer Edward R. Pressman, are joining forces to bring the popular franchise The Crow to fans via trading cards, board games, limited edition posters, miniature figurines, collectible art and more.
The first product that Upper Deck is working on under the new multi-year agreement is a brand new game experience based on the new franchise release in March 2015. The company is planning to offer a full portfolio of products based not only on the original film, but from the movie sequels, TV series and comic books as well.
“We’re thrilled to be working with Upper Deck on the new line of products surrounding The Crow franchise and engaging our fans in a way they haven’t experienced before,” said Pressman.
Upper Deck Authenticated, the company’s memorabilia division, is planning to produce limited edition posters for The Crow that will be available later this year. The company also plans to produce The Crow trading card set, which will release in 2015. More details and release dates for The Crow products are expected to be announced at Comic-Con International this summer.
“The Crow franchise is an exciting new addition to our game and collectibles portfolio,” said Jason Masherah, president of Upper Deck. “At Upper Deck we believe in quality over quantity, and have carefully selected The Crow as an investment that we know our collectors and gaming fans will enjoy for years to come.”
From the original film to 3 movie sequels, a TV series and an extensive line of comics, there seems to be an unlimited amount of content for new Upper Deck products surrounding The Crow.
“There is a very hard core and passionate fan base for The Crow, which we greatly appreciate,” said Jason Brenner, Upper Deck’s Entertainment Brand Manager. “We will be taking great care to keep true to the movie and comic characters, and plan to uphold this legacy to its fullest.”
The deal between Upper Deck and Pressman Films was brokered by Dan Kletzky of Entertainment Licensing Associates.
