Here’s the official announcement regarding the project cancellation from Archie CEO Jon Goldwater:
We will be ending the Archie Kickstarter today.
We launched the “New Riverdale” Kickstarter as a unique and innovative way to celebrate the company’s upcoming 75th anniversary and to bring attention to some new titles that we are extremely excited about — “Jughead” by Chip Zdarsky, “Betty and Veronica” by Adam Hughes and “Life with Kevin” by Dan Parent and J. Bone. We decided to dive into crowdfunding as an energetic, interactive and different method to raise money to help expedite the launch of these titles. The chance to engage with our fans directly was really appealing to us, and we’re extremely grateful and honored by the support and pledges we’ve received.
While the response to these new titles has been amazing, the reaction to an established brand like Archie crowdfunding has not been. Though we saw this as an innovative, progressive and “outside-the-box” way to fund the accelerated schedule we wanted to produce these books, it became another conversation, leading us further away from the purpose of this whole campaign: to get these amazing books in the hands of fans faster than we could on our own. While we fully expected our goal to be funded, it was no longer about the books and how amazing they will be. We don’t want that. This is why we’re shutting the Kickstarter down today.
We don’t regret trying something new. It’s what Archie’s been about for the last six years. We will continue to be a fearless, risk-taking and vibrant brand that will do its best to embrace new platforms, technology and ways to interact with fans. As a company, we have always prided ourselves on pushing boundaries and challenging expectations and perceptions.
The wonderful New Riverdale titles we wanted to launch will still come out — albeit not as quickly as we would have hoped had we attained the funding via Kickstarter. We believe in these books and know they’ll find an audience in comic shops, fueled by great stories and amazing creators.
And, most importantly, to our fans that pledged money to this Kickstarter — we thank you. Your dedication, love of Archie and his friends and endless positivity are examples to all. We will be in contact shortly via Kickstarter to get a special thank-you gift in your hands as soon as possible. Your support means the world to us.
Goldwater also spoke with Comic Book Resources stating, “Very broadly, Jughead will come first, sooner than you’d think. Probably October. Then we’ll take a pause, figure out the rollout of the other two and how to best position them in the market. It’s going to take longer than we’d hoped, obviously, but these titles are top priority for us, and we want to make sure our fans get the best books possible.”
Goldwater went on to tell CBR, “The conversation, at least in some circles, was no longer about funding these great new launches. Once that happened, we decided it was time to stop. While we don’t mind putting ourselves under the microscope or answering questions, the creators involved didn’t deserve that level of negative attention. Though we fully expected to get funded, we felt it was time to step back.”
Hopefully fans didn’t get too riled up with the creative folks working for Archie over the Kickstarter because they surely had nothing to do with the decision to go the route of crowdfunding. It would be pretty silly to harass Fiona Staples, Adam Hughes, or Dan Parent (who are more than likely in a work for hire situation) over the decisions of a publisher.
