DC Signs a Deal with Playtech – This Could be Huge

Playtech is one of the best-known developers of games for online casinos, and while Microgaming holds the crown for the most comprehensive collection of games online, Playtech is leading the way as the largest iGaming supplier. The company is responsible for games like Geisha Story and Rocky, and also had a deal with Marvel in the past where a number of slot games were made based on its thriving cinematic universe. However, these games are no longer in existence, which we think we know the reason for: In February, DC muscled in, signing a record-breaking deal with Playtech for the slot developer to make games based on all the DC blockbusters.

Tapping into the booming iGaming industry which is worth over $47 billion in 2017 is a smart way for DC to boost its franchise and attract wider audiences. In fact, this could be one way in which the more fledgling comic book universe can gain the upper hand in the tussle to usurp its well-established rival. This is the largest deal that Playtech has ever made, and the developers are now free to make games based on Batman v Superman: Dawn of Justice, Suicide Squad, and the upcoming Justice League, as well as other DC branded titles such as the 1960s Batman Classic TV Series.

The Dark Knight and The Dark Knight Rises slots from Microgaming are already hugely successful, and can be found at a number of top Canadian online slots sites. Casino.com is one such site, which also offers a $1,500 welcome bonus to new players. But this recently announced deal of Playtech’s may mean that Microgaming has to discontinue its DC-themed games and allow its rival to make its own versions.  If this is the case, it will almost certainly lead to online casino operators who don’t already have Playtech slots looking eagerly to license some.

Gamers who are desperately wanting to play as their favourite Marvel characters will be pleased to hear that there will be a number of upcoming Marvel games for consoles in the near future, starting with Spider-Man PS4 in 2018. But if DC is wise it will also look to branch out more in this format. The franchise is already ahead in this respect after the hugely successful Batman: Arkham series which recently concluded with Arkham Knight in 2015, and there is also the Batman: Arkham VR and the well-received Injustice games.

After the DC Extended Universe got off to an unspectacular start with Batman v Superman and Suicide Squad receiving fairly poor reviews, the studio finally got on track with Wonder Woman. Now that a deal has been made with Playtech to tap into the booming iGaming market, DC could be about to mount a serious challenge to Marvel’s dominance. 

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Kay Turner

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