I’m getting the feeling Paramount is taking a pass on one of the biggest movie weekends of the Summer because the flick isn’t strong enough to pull box office numbers in what will soon be a crowded field of action and SF movies.
The scheduling move is surprising due to the estimated $125 million already spent on promoting G.I. Joe – including a Super Bowl spot. Granted, there isn’t a ton of talk surrounding it but now the hype machine will have to reset as the already minimal buzz the movie generated will surely disappear.
